Magento is a new open-source eCommerce platform that has a main goal of providing webmasters or online store owners with a remarkably wide range of customization and fine-tuning capabilities.

It’s architecture is based on modules – each of them is in turn responsible for certain type of features, processes or activities.

Here’s a small part of Magento platform feature list:

Analytics and Reporting

  • Integrated with Google Analytics
  • Admin Dashboard for Report Overview
  • Sales Report

 

Catalog Browsing

  • Layered / Faceted Navigation for filtering of products
  • Product comparisons
  • Product Reviews

 

Customer Accounts

  • Order status and history
    Re-orders from account

 

Order Management

  • View, edit, create and fulfill orders from admin panel.

 

Checkout

  • One-Page Checkout
  • SSL security support for orders on both front-end and back-end
  • Shipping to multiple addresses in one order
  • Checkout without account/Guest Checkout

 

Search Engine Optimization

  • 100% Search Engine Friendly
  • Google Site Map
  • URL Rewrites give full control of URLs

 

International Suppor

  • Multi-Lingual
  • Support for Multiple Currencies

 

Marketing Promotions and Tools

  • Flexible Coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories.
  • Landing Page Tool for Campaigns
  • Search Engine Friendly URLs
  • URL Rewrites
  • Auto-generated Site Map
  • Google Site Map
  • Polls
  • Newsletter Management

 

This is only a small part of all the features available in a present release. You can check out a complete list by downloading the feature list PDF file.