Magento is a new open-source eCommerce platform that has a main goal of providing webmasters or online store owners with a remarkably wide range of customization and fine-tuning capabilities.
It’s architecture is based on modules – each of them is in turn responsible for certain type of features, processes or activities.
Here’s a small part of Magento platform feature list:
Analytics and Reporting
- Integrated with Google Analytics
- Admin Dashboard for Report Overview
- Sales Report
Catalog Browsing
- Layered / Faceted Navigation for filtering of products
- Product comparisons
- Product Reviews
Customer Accounts
- Order status and history
- Re-orders from account
Order Management
- View, edit, create and fulfill orders from admin panel.
Checkout
- One-Page Checkout
- SSL security support for orders on both front-end and back-end
- Shipping to multiple addresses in one order
- Checkout without account/Guest Checkout
Search Engine Optimization
- 100% Search Engine Friendly
- Google Site Map
- URL Rewrites give full control of URLs
International Suppor
- Multi-Lingual
- Support for Multiple Currencies
Marketing Promotions and Tools
- Flexible Coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories.
- Landing Page Tool for Campaigns
- Search Engine Friendly URLs
- URL Rewrites
- Auto-generated Site Map
- Google Site Map
- Polls
- Newsletter Management
This is only a small part of all the features available in a present release. You can check out a complete list by downloading the feature list PDF file.